Unicorn Store

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This week, we return back to good old Netflix to find our movie to watch, as well as bring back another edition of “Poops & Praises”, a style of review where I just list what I liked (praises) and what I didn’t like (poops). Warning, there are mild spoilers ahead.

A brief description: A failed art student gets a strange invite to a store that offers her a unicorn, if she can prove she is worthy of it.

Kit (Brie Larson) represents many Millenials who are struggling to figure out who they are as they transition into adulthood. The film never really does a great job of showing who Kit really is.
Samuel Jackson brings the fun with his role as The Salesman, and who doesn’t love Samuel Jackson in a pink suit and tinsel in afros? The supporting cast has comedic chops, but most of the jokes fall flat; it feels like there was a lot of wasted potential here. And I don’t think Sam Jackson said mother f*cker even once in this movie.
“Unicorn Store” is Brie Larson’s directorial debut and is a part of 51 Entertainment’s initiative to get more female-made movies in a male saturated world. Making a good comedy-satire is hard to get right, and the level of execution displayed here shows that Brie doesn’t have the experience to pull it off.
Kit’s journey encourages people to live out their inner child and that it’s alright to be weird. No one in real life should be getting that much paint on their face.
The office scenes are probably the best part of the movie, providing some great moments (that Mystic Vac presentation is something to behold). A lot of the scenes that work best in the film rely on what I call the “cringe factor”, which is not my favorite style of comedy.
The film encourages finding self-worth through your failures and chasing after your dreams. For some reason, finding your self worth requires a random love interest to help you realize it? Huh?

“Unicorn Store” has well-meaning intentions with good ideas, but it doesn’t commit hard enough in a tonal direction, leaving us with a glittery mess that I can’t really recommend. Sorry Brie, better luck on your next directing job.

★ ★

Director: Brie Larson

Starring: Brie Larson, Samuel L. Jackson, Joan Cusack, Bradley Whitford, Mamoudou Athie

2017, TV-PG, 92 min

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